Worksheet
How to choose sites to pitch
Score a post before you spend twenty minutes on the email. Seven criteria and five red flags give you a quick pitch, maybe or skip verdict for each prospect.
Score
0 / 13
How to use the score
Nine or more: write the pitch now. Six to eight: worth it if your list is short, or if the site is in a niche where few posts exist. Under six: skip it and spend the time finding a better post. That usually pays off faster than polishing an email to a weak prospect.
The two criteria that matter most
Relevance and a clear spot together account for most replies. If the post doesn't already list products like yours, you're asking the author to change what the article is about. If you can't name where you'd fit, your email will be vague, and vague pitches get ignored.
Need posts to score? Finding every roundup in your niche gives you a long list fast, and checking which sites link to your competitors adds proven targets. Domain Rating is one input, not the answer; what makes a backlink high quality explains the rest.
Questions people ask
Is Domain Rating the best way to pick sites?
No. DR (or DA, or Authority Score) is a useful tiebreaker, but a relevant post on a DR 25 blog that real buyers read is worth more than an off-topic mention on a DR 80 site. Score relevance and fit first; use authority to rank posts that pass.
How do I spot a site that sells links?
Look for a "write for us" or "advertise" page with prices, posts marked "sponsored" or "partner content" on unrelated topics, and outbound links to casinos, CBD or loan sites from otherwise ordinary articles. Ask yourself whether the site would exist without the link sales.
Should I pitch posts with nofollow links?
Sometimes. A nofollow link from a post your buyers actually read still sends referral traffic and brand exposure. It just scores lower here because it passes less ranking value.
Related
Link prospecting search strings
Find posts worth scoring with ready-made Google queries.
Link outreach email templates
19 short templates for listicles, alternatives posts, guest posts, link insertions, resource pages, broken links, unlinked mentions, media and podcast pitches, journalist requests, follow-ups and paid-link or swap replies, each with a worked example.
White-hat link building checklist
A printable checklist covering your site, prospect selection, the pitch, sending hygiene and what to do after a link goes live.
See where your next links could come from.
Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.
