Link outreach email templates

Subject: Your {post topic} list

Hi {first name},

Your list of {post topic} is one of the few that actually explains who each tool is for. The note on {specific entry or section} was spot on.

I work on {product}, {one-line description}. It might fit next to {comparable entry}, especially for readers who {specific need}.

Would you consider adding it? I can send screenshots or set you up with a free account to try it.

Thanks,
{your first name}

Subject: A {competitor} alternative for {audience}

Hi {first name},

I read your roundup of {competitor} alternatives. The point about {pain point they mention} is the main reason people switch, in our experience too.

{product} is built around that: {how you solve it, in one sentence}. It's {pricing fact} and {one differentiator}.

If you update the post, would it be worth a look? Happy to answer any questions for the write-up.

Thanks,
{your first name}

Subject: For your {topic} resources page

Hi {first name},

Your {topic} resources page is a handy list. I've sent it to a couple of people already.

One that might belong under {section}: {resource title} ({what it is, in one line}). It's free and doesn't need a signup.

Here it is if you'd like to take a look: {URL}

Thanks,
{your first name}

Subject: Broken link in your {post topic} post

Hi {first name},

Quick heads-up: in your post on {post topic}, the link to {broken resource name} under "{section or anchor text}" goes to a 404 page now.

If you're looking for a replacement, our {resource title} covers the same ground: {URL}. No worries if you'd rather point it somewhere else.

Thanks,
{your first name}

Subject: Thanks for mentioning {product}

Hi {first name},

Thanks for including {product} in your piece on {topic}. Glad it was useful for {what they said about you}.

Would you mind linking the mention to {URL}? It helps readers find us, and saves them a search.

Thanks again,
{your first name}

Subject: Re: {original subject}

Hi {first name},

Bringing this back up in case it got buried. One more thing that might matter for your readers: {new, specific detail: a feature, a price change, a stat}.

If it's not a fit for the post, no problem at all.

Thanks,
{your first name}

Subject: Re: {original subject}

Hi {first name},

Thanks for getting back to me. We don't pay for links or sponsored placements. We'd rather earn a spot when it genuinely helps your readers.

If it's useful, I'm happy to {offer something of value: a free account for your team, a quote for the article, data from our users on X}.

Either way, thanks for considering it.

{your first name}

Subject: A small update for your {post topic} post

Hi {first name},

I was reading your post on {post topic} and noticed the {stat or fact} under "{section}" is from {year/source}. It's changed since: {current fact, one line}.

The latest figure is here if you want to update it: {URL to current source}.

Thanks for writing it, it's still one of the clearest pieces on the topic.

{your first name}

Subject: A quote for your piece on {topic}

Hi {first name},

I saw you're covering {topic} {or: you often write about topic}. I {your role} at {company}, where we {relevant experience in one line}.

If it's useful, here's a quote you're welcome to use:

"{two or three sentences with a specific, useful insight or number}"

{Your name}, {title} at {company}. Happy to answer follow-up questions.

{your first name}

Subject: For your {audience} tools roundup

Hi {first name},

Your roundup of {category} for {audience} gets the practical stuff right, like {specific point they make about that audience}.

{product} might be worth a look for that list. {Audience} tend to {specific need}, and {product} {how it handles that need}.

Would you consider it for the next update? Happy to set up a free account.

Thanks,
{your first name}

Subject: Updated link for {product} in your post

Hi {first name},

Thanks for linking to {product} in your post on {topic}. We recently {moved to a new domain / reorganised our site}, so the link under "{section}" now {redirects / goes to a 404}.

The current page is {new URL}. If you get a moment to update it, readers will land in the right place.

Thanks again,
{your first name}

Subject: For a future issue of {newsletter name}

Hi {first name},

I've been reading {newsletter name} for a while. The {recurring section, e.g. "Tools" or "Worth reading"} section is how I found {something they featured}.

Something that might fit a future issue: {what it is, in one line}, {why their readers would care}. {Proof: a number, a free plan, a launch date}.

Happy to send anything that makes it easy to include: a short blurb, a screenshot or a free account.

Thanks,
{your first name}

Subject: Updated details for {product} in your {post topic} post

Hi {first name},

Thanks for including {product} in your post on {post topic}. A couple of details have changed since you wrote it:

- {old fact} is now {new fact}
- {second change, if there is one}

If you'd like to refresh the entry, here's a current one-line description you're welcome to use: "{short description}". The best page to link is {URL}.

Thanks again for the mention,
{your first name}