Free tool
Link outreach email checker
Paste the pitch you're about to send to a blogger or editor. You'll see what would get it ignored, filtered or marked as spam, and why, before it costs you the contact.
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Reading the results
Red items are the ones that get an email deleted, filtered or reported: paid-link offers, link shorteners, HTML, a missing ask, no mention of their post. Fix all of them. Amber items won't kill an email on their own, but they add up. A generic greeting plus a template opener plus five sentences about yourself is how a pitch ends up in the "later" pile that never gets opened.
A pitch structure that holds up
- Line one: the specific thing you noticed in their post. A section, a claim, a gap.
- Line two: what your product is, in one plain sentence, tied to that section.
- Line three: one reason it's useful to their readers (price, a niche feature, a use case they cover).
- The ask: a single yes-or-no question. Offer something that makes it easier: screenshots, a test account, a quote.
What to leave out: your funding, your founding story, your team, and any line that would make sense in an email to a different blog.
Need a starting draft? The best-of list pitch template and the follow-up template both pass this checker as written. For the whole process around the email, from prospect list to reply handling, read our link building outreach guide.
Questions people ask
What makes a link outreach email get a reply?
Three things, in order: it names a specific post and the exact place your product would fit, it gives one concrete reason that's useful to their readers, and it ends with an easy yes-or-no question. Length matters less than people think, as long as those three survive.
Why does the checker fail emails that offer payment?
Paying for a link, or trading links, falls under Google's link spam policies, and links bought that way can be discounted or penalized. Practically, editors who run real publications usually stop reading at "we can pay". This tool is built for editorial (earned) mentions.
Should I put a link in my first email?
Zero or one. A link to your homepage is fine if the editor needs context, but many outreach teams skip links entirely in the first email and send the URL after a reply. It keeps the first email looking personal, and it's kinder to deliverability.
How long should a follow-up be?
Short: 25 to 70 words. Reference the first email, add one new reason it helps their readers (a fresh stat, a feature they'd care about), and make it easy to say no. One or two follow-ups is plenty; after that, move on.
Is my email sent anywhere?
No. The checks run entirely in your browser. Nothing you paste leaves the page.
Related
Email permutator
Enter an editor's name and their site's domain to get every likely address format, ordered by how often each pattern is used.
Outreach subject line tester
Score a pitch subject line for length, mobile truncation, spam triggers, clickbait and whether it names the editor's post.
Link outreach email templates
Thirteen short pitches for best-of lists, broken links, unlinked mentions and follow-ups.
See which posts you could be in.
Paste your URL. The agent finds posts in your niche where your product fits and the editor to contact for each. Free, no card.
