Free tools
Free link building and outreach tools
Small, single-purpose tools for the parts of link building that eat an afternoon: finding posts to pitch, guessing an editor's email, checking a pitch before it goes out, setting up a new sending domain. Everything runs in your browser, and nothing you paste is sent anywhere.
Link prospecting search strings
Turn your niche and competitors into ready-to-paste Google queries that surface roundups, comparison posts and resource pages.
Use it when you're building a list of posts to pitch and don't want to hand-write 40 search operators.
02Link outreach email checker
Paste a pitch and see exactly what a publisher, and a spam filter, will object to: links, paid-link language, length, a missing ask.
Use it when before you send a first email or a follow-up to a blogger or editor.
03Disavow file generator
Paste spammy domains or URLs and download a clean disavow.txt in the exact format Google Search Console accepts.
Use it when you've audited your backlinks and need to submit a disavow file without formatting mistakes.
04Anchor text distribution checker
Paste your anchors and see the split between branded, URL, generic, partial and exact-match text, with over-optimization flags.
Use it when you're reviewing a backlink export or planning anchors for upcoming placements.
05Mailbox warmup calculator
See how many days a new outreach mailbox needs to reach full volume, and how many pitches a month you can send across several mailboxes.
Use it when you're setting up a new sending domain and want a ramp that won't land you in spam.
06Email permutator
Enter an editor's name and their site's domain to get every likely address format, ordered by how often each pattern is used.
Use it when you've found the author of a post but not their email, and you want a short list to verify.
07Nofollow link checker
Paste a page's HTML and see every link to your domain with its rel attributes: followed, nofollow, sponsored or ugc.
Use it when a publisher says your link is live and you want to confirm it counts.
08Outreach subject line tester
Score a pitch subject line for length, mobile truncation, spam triggers, clickbait and whether it names the editor's post.
Use it when you're about to send a first pitch and the subject still reads like a newsletter.
09Link building cost per link calculator
Work out what one earned link really costs when you do outreach yourself, hire an agency or buy placements, using your own reply and win rates.
Use it when you're deciding how to spend a link building budget and want numbers, not vendor claims.
10SPF and DMARC record generator
Build correct SPF and DMARC TXT records for a new outreach domain, with the exact host and value to paste into your DNS.
Use it when you've bought a separate domain for outreach and need it authenticated before the first email.
11SPF, DKIM and DMARC checker
Look up a domain's live SPF, DKIM and DMARC records and see what's wrong in plain English: duplicate SPF, too many lookups, a weak DMARC policy.
Use it when you've set up an outreach domain and want to confirm it's authenticated before the first email goes out.
12MX record lookup
See a domain's MX records, which mail provider it uses (Google Workspace, Microsoft 365, Zoho and others) and whether it can receive email at all.
Use it when you want to know if replies to your outreach domain will arrive, or which provider an editor's domain uses.
13Outreach volume planner
Start from the number of links you want a month and work back to pitches, prospects and mailboxes, including warmup time.
Use it when you're setting a link target and want to know if your sending setup can actually reach it.
Guides and templates
Reference material to keep open while you prospect and pitch.
Link outreach email templates
13 short templates for listicles, alternatives posts, resource pages, broken links, unlinked mentions, outdated stats, expert quotes, newsletters, follow-ups and paid-link replies, each with a worked example.
ChecklistWhite-hat link building checklist
A printable checklist covering your site, prospect selection, the pitch, sending hygiene and what to do after a link goes live.
WorksheetHow to choose sites to pitch
A scoring worksheet for deciding whether a post is worth an email: relevance, editorial signals, traffic, link placement and red flags.
GlossaryLink building glossary
Plain definitions of the 40 terms you'll meet in link building and outreach, each with its own page, example and related tools.
See which posts you could be in.
Paste your URL. The agent finds posts in your niche where your product fits and the editor to contact for each. Free, no card.
