Alternatives · Updated
Alternatives to the link building tools you're weighing
Each page starts with why people leave a tool, then lists options that fix that specific problem, with prices from the vendors' own pages. Some of the best answers aren't BacklinkGenie, and we say so.
Outreach tools and agents
Software that helps you pitch site owners yourself, or an agent that does it for you. You keep the relationships; the difference is how much of the work you still do and whose mailbox sends the emails.
- AI outreach agent · from $99/mo MentionAgent alternatives An AI agent that pitches blogs for mentions and sends from an inbox it sets up on a separate domain. See the alternatives →
- Outreach software for SEO teams · from $300/mo, or $210/mo billed annually Pitchbox alternatives A long-running outreach CRM for link builders and agencies: prospecting, sequences, a shared inbox and reporting. See the alternatives →
- Outreach CRM for PR and link building · from $49/mo (single-user plan from $19/mo) BuzzStream alternatives A relationship-focused outreach CRM with a prospect discovery tool, email templates and team sharing. See the alternatives →
- Outreach software · from Couldn't verify (site unavailable when checked) Postaga alternatives An AI-assisted outreach tool for link building and guest posting with a free entry tier, according to software directories. See the alternatives →
- Cold email and multichannel outreach · from $69/mo, or $55/mo billed yearly lemlist alternatives A sales outreach platform with a leads database, sequences, warm-up and AI agents. Some link builders use it for cold pitches. See the alternatives →
- High-volume cold email platform · from $47/mo Instantly alternatives Cold email software built around unlimited sending accounts and warm-up, with an optional B2B leads database. See the alternatives →
- Mail merge inside Gmail · from $29.95/mo, or $20.75/mo billed yearly GMass alternatives A Chrome extension that turns Gmail into a mail-merge and follow-up tool, sending from your own Gmail account. See the alternatives →
- Mail merge for Gmail and Sheets · from Free (20 recipients/day); paid plans billed yearly YAMM alternatives Yet Another Mail Merge sends personalised emails from Gmail using a Google Sheet, with open and reply tracking. See the alternatives →
- Cold email and sales engagement · from $29/mo SmartReach alternatives Sales outreach software with unlimited sending, shared inboxes and optional mailboxes you can buy inside the app. See the alternatives →
- Blogger and influencer outreach software · from Couldn't verify (site unavailable when checked) NinjaOutreach alternatives An older outreach tool for finding bloggers and influencers and emailing them from one place. See the alternatives →
- Link prospecting search tool · from Pay-as-you-go credits Dibz alternatives A pay-as-you-go prospecting tool that runs search queries and returns link opportunities, with optional Ahrefs data and contact emails. See the alternatives →
- Email finder with campaigns · from Free (50 credits), paid from $49/mo Hunter alternatives The email finder and verifier many link builders already use, with sequences for sending outreach from your account. See the alternatives →
- Backlink monitoring tool · from $14.90/mo, or $11.20/mo billed yearly Linkody alternatives Tracks the backlinks you've built and tells you when one is lost, changed to nofollow, or a new one appears. See the alternatives →
Link building services and marketplaces
You pay per link or per month and someone else places it. Fast and predictable, but you rarely choose the site, and many of these links are paid placements.
- Pay-per-placement link service · from $100 per placement (DR 20+) Respona alternatives Now sells guaranteed placements priced by the publisher's Domain Rating; they create the content and handle outreach. See the alternatives →
- Blogger outreach service (per placement) · from $72 per placement (DR10+) FATJOE alternatives A UK service that sells guest post placements priced by the publisher's Domain Rating and traffic. See the alternatives →
- SEO services marketplace · from From $175 per link (DR20+) The HOTH alternatives An SEO services company selling link outreach, link insertions, digital PR and content, mostly as fixed-price products. See the alternatives →
- SEO services marketplace · from From $200 per guest post Loganix alternatives Sells guest posts, authority links and other SEO services à la carte, with guaranteed placement. See the alternatives →
- Link building service (curated links) · from From $60 per curated link Rhino Rank alternatives A UK service known for curated links (niche edits), plus guest posts, listicle placements and press releases. See the alternatives →
- Blogger outreach service (per placement) · from $99 per placement (DR 20+) Outreach Monks alternatives An outreach agency selling guest post placements by DR tier, with a 750-word article included. See the alternatives →
- Monthly link building packages · from $697/mo (or $791 one-time) LinksThatRank alternatives Sells monthly packages mixing guest posts, link inserts, listicles and reviews across DR bands. See the alternatives →
- Link building agency (published prices) · from $2,999/mo for 8 links Linkbuilder.io alternatives An agency that publishes monthly retainers by link count, plus content, digital PR and audit services. See the alternatives →
- Guest post marketplace · from Varies by site Adsy alternatives A marketplace of 150,000+ sites where you filter by metrics and buy guest posts directly from publishers. See the alternatives →
- Guest post marketplace · from From about $5 per post Icopify alternatives A marketplace where publishers list sites and buyers pay for posts, with payment held until the link is live. See the alternatives →
- Content marketing and digital PR agency · from Quote-based Siege Media alternatives A content and digital PR agency that earns links by producing content and research worth citing. See the alternatives →
- Link building agency · from Quote-based Page One Power alternatives A US link building agency that does manual outreach to vetted publishers and says it avoids paid placements. See the alternatives →
Digital PR and journalist requests
Tools for getting quoted by reporters or pitching media. Good for press credibility; less direct if what you need is a spot in the 'best X' posts your buyers read.
- Journalist query newsletter · from Free HARO alternatives Help a Reporter Out: daily emails of journalist requests you can answer for a chance at a quote and a link. See the alternatives →
- Expert-source marketplace · from Free (2 pitches/mo), Pro $149/mo Qwoted alternatives A platform where reporters post requests and experts pitch; the free plan limits pitches. See the alternatives →
- PR software (media database + monitoring) · from Quote-based Muck Rack alternatives PR software with a journalist database, pitching, media monitoring and reporting, sold to PR teams and agencies. See the alternatives →
- Enterprise PR platform · from Quote-based Cision alternatives CisionOne combines media monitoring, journalist outreach and analytics; PR Newswire distribution is part of the same company. See the alternatives →
- Media and social intelligence platform · from Quote-based Meltwater alternatives Media monitoring, social listening and media relations, sold in Starter, Pro and larger plans through sales. See the alternatives →
- PR software for small teams · from Couldn't confirm on a pricing page Prowly alternatives PR software with a media database, pitching, online newsrooms and monitoring, aimed at smaller teams than Cision or Meltwater. See the alternatives →
- Startup PR packages · from $280 one-time Pressfarm alternatives One-time PR packages for startups: a press release, media kit and access to journalist contacts. See the alternatives →
- PR outreach software · from $147/mo, or $98/mo billed annually JustReachOut alternatives PR pitching software with journalist search and verified emails, priced by email sends per month. See the alternatives →
Looking for head-to-head comparisons instead? See all comparisons. Choosing by team type? See what we recommend for SaaS companies, startups and agencies, or read what AI link building tools can and can't do.
See which posts you could be in.
Paste your URL. The agent finds posts in your niche where your product fits and the editor to contact for each. Free, no card.
