Resources
Link building resources
Reference material for running outreach by hand or checking what an agent does for you: templates, a pre-flight checklist, a way to score prospects and the vocabulary you'll meet along the way.
Link outreach email templates
13 short templates for listicles, alternatives posts, resource pages, broken links, unlinked mentions, outdated stats, expert quotes, newsletters, follow-ups and paid-link replies, each with a worked example.
ChecklistWhite-hat link building checklist
A printable checklist covering your site, prospect selection, the pitch, sending hygiene and what to do after a link goes live.
WorksheetHow to choose sites to pitch
A scoring worksheet for deciding whether a post is worth an email: relevance, editorial signals, traffic, link placement and red flags.
GlossaryLink building glossary
Plain definitions of the 40 terms you'll meet in link building and outreach, each with its own page, example and related tools.
Guides
How to get listed in 'best X' and alternatives articles
Find the roundups your product is missing from, decide which are worth pitching, and write a short pitch editors actually add you from.
10 min readEmail deliverability for link outreach
Separate sending domains, SPF, DKIM and DMARC, mailbox ramp-up and the habits that keep pitches out of spam.
Free tools
Browser-based, no signup, nothing you paste leaves the page.
- Link prospecting search strings Turn your niche and competitors into ready-to-paste Google queries that surface roundups, comparison posts and resource pages.
- Link outreach email checker Paste a pitch and see exactly what a publisher, and a spam filter, will object to: links, paid-link language, length, a missing ask.
- Disavow file generator Paste spammy domains or URLs and download a clean disavow.txt in the exact format Google Search Console accepts.
- Anchor text distribution checker Paste your anchors and see the split between branded, URL, generic, partial and exact-match text, with over-optimization flags.
- Mailbox warmup calculator See how many days a new outreach mailbox needs to reach full volume, and how many pitches a month you can send across several mailboxes.
- Email permutator Enter an editor's name and their site's domain to get every likely address format, ordered by how often each pattern is used.
- Nofollow link checker Paste a page's HTML and see every link to your domain with its rel attributes: followed, nofollow, sponsored or ugc.
- Outreach subject line tester Score a pitch subject line for length, mobile truncation, spam triggers, clickbait and whether it names the editor's post.
- Link building cost per link calculator Work out what one earned link really costs when you do outreach yourself, hire an agency or buy placements, using your own reply and win rates.
- SPF and DMARC record generator Build correct SPF and DMARC TXT records for a new outreach domain, with the exact host and value to paste into your DNS.
- SPF, DKIM and DMARC checker Look up a domain's live SPF, DKIM and DMARC records and see what's wrong in plain English: duplicate SPF, too many lookups, a weak DMARC policy.
- MX record lookup See a domain's MX records, which mail provider it uses (Google Workspace, Microsoft 365, Zoho and others) and whether it can receive email at all.
- Outreach volume planner Start from the number of links you want a month and work back to pitches, prospects and mailboxes, including warmup time.
See which posts you could be in.
Paste your URL. The agent finds posts in your niche where your product fits and the editor to contact for each. Free, no card.
