Email template
Pages titled "resources", "tools we recommend" or "useful links" that exist to link out. Below: the template, a filled-in example, why it works, common mistakes and the follow-up to send if there's no reply.
Subject: For your {topic} resources page
Hi {first name},
Your {topic} resources page is a handy list. I've sent it to a couple of people already.
One that might belong under {section}: {resource title} ({what it is, in one line}). It's free and doesn't need a signup.
Here it is if you'd like to take a look: {URL}
Thanks,
{your first name}
The situation: A university library's "Research writing resources" page with sections for citation managers, writing guides and templates. The product is Margin, a fictional notes app for researchers.
Subject: For your research writing resources page
Hi Priya, Your research writing resources page is a handy list. I've sent it to two PhD students already. One that might belong under "Writing guides": How to keep sources attached to your notes, a free guide with a printable checklist for literature reviews. It doesn't need a signup. Here it is if you'd like to take a look: margin.example/guides/keep-sources Thanks, Ana
Send once, four to seven days later, in the same thread. Add one new reason; don't repeat the pitch.
Subject: Re: For your {topic} resources page
Hi {first name},
Following up once in case this got buried. The {resource title} was updated this month with {what's new}.
Thanks either way,
{your first name}
A template saves time on structure, not on research. Every placeholder should become a detail only this editor would recognise: their name, the post, the section and why your product helps their readers. Send it from a properly authenticated outreach domain, one email per prospect, and stop after one or two follow-ups.
Resource pages are curated lists, so relevance matters more than authority. Score each one with the site-selection worksheet, and see the glossary entry on resource pages for what makes one worth pitching. If one of the page's links is dead, open with that instead using the broken link email.
Doing this for dozens of posts a week is where most outreach stalls. BacklinkGenie finds the posts, writes a pitch like the example above for each one, and sends it from a mailbox it manages for you once you approve. See how it works.
Search for {topic} combined with inurl:resources, intitle:"useful links", "recommended tools" or "helpful resources". University, library and nonprofit sites often keep well-maintained resource pages.
Free guides, checklists, calculators, templates and datasets. Anything that helps the page's readers without asking them to buy or sign up first.
For resource pages, yes. The editor needs to see the resource to judge it, and the page exists to link out. Keep it to one link.
Replacing a broken link template
For pages that link to something that now returns a 404, when you have a close replacement.
Offering an expert quote template
For writers covering a topic you know well: offer a short, specific quote they can use with attribution.
Asking for a newsletter or podcast mention template
For curated newsletters and podcasts in your niche that feature tools, launches or resources.
Link outreach email checker
Paste your filled-in version and see what an editor or spam filter will object to.
Outreach subject line tester
Check the subject for length, mobile cut-off and spam triggers.
All outreach email templates
Every template on one page: 19 situations from listicles to paid-link replies.
Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.
