Email template

Asking for a newsletter or podcast mention

A newsletter or podcast regularly features tools or resources for your audience, and you have something genuinely new or useful. Below: the template, a filled-in example, why it works, common mistakes and the follow-up to send if there's no reply.

The template

Subject: For a future issue of {newsletter name}

Hi {first name},

I've been reading {newsletter name} for a while. The {recurring section, e.g. "Tools" or "Worth reading"} section is how I found {something they featured}.

Something that might fit a future issue: {what it is, in one line}, {why their readers would care}. {Proof: a number, a free plan, a launch date}.

Happy to send anything that makes it easy to include: a short blurb, a screenshot or a free account.

Thanks,
{your first name}

Filled-in example

The situation: A weekly newsletter for PhD students has a "Tools worth trying" section. Margin just launched a free Word plugin. The product is Margin, a fictional notes app for researchers.

Subject: For a future issue of The PhD Toolkit

Hi Maya,

I've been reading The PhD Toolkit for a while. The "Tools worth trying" section is how I found the reading tracker I still use.

Something that might fit a future issue: Margin's new Word plugin, which inserts the citation for any highlight as you quote it. It's free for students and launched this week.

Happy to send anything that makes it easy to include: a two-line blurb, a screenshot or a free account.

Thanks,
Ana

If there's no reply: the follow-up

Send once, four to seven days later, in the same thread. Add one new reason; don't repeat the pitch.

Subject: Re: For a future issue of {newsletter name}

Hi {first name},

In case it helps, here's a ready-to-use blurb: "{two-line blurb with the link}".

No worries if it doesn't fit.

{your first name}

Getting the most from this template

A template saves time on structure, not on research. Every placeholder should become a detail only this editor would recognise: their name, the post, the section and why your product helps their readers. Send it from a properly authenticated outreach domain, one email per prospect, and stop after one or two follow-ups.

Newsletters are an underused source of mentions; many publish a web archive that counts as a link. Find them with the search string builder and the site-selection worksheet. If the writer also publishes long guides, offer an expert quote instead of a mention. Hosts of interview shows are better approached with a podcast guest pitch.

Doing this for dozens of posts a week is where most outreach stalls. BacklinkGenie finds the posts, writes a pitch like the example above for each one, and sends it from a mailbox it manages for you once you approve. See how it works.

Questions people ask

Do newsletter mentions help SEO?

Many newsletters publish an archive on the web, so mentions can become crawlable links. Even when they don't, they drive real visitors and brand searches.

How do I find newsletters in my niche?

Search "{topic} newsletter", check newsletter directories, and ask your users which ones they read. Podcasts work the same way: look for shows that feature tools or interview practitioners.

Should I pitch a podcast differently?

For podcasts, pitch a person and a topic rather than a product: who would be a good guest and what specific story or data they'd share with listeners.

Offering an expert quote template

For writers covering a topic you know well: offer a short, specific quote they can use with attribution.

Getting listed on a resource page template

For curated "resources", "tools we recommend" and "useful links" pages that exist to link out.

Pitching a roundup for a niche audience template

For roundups written for one audience (students, nurses, freelancers) where your product serves that group well.

Link outreach email checker

Paste your filled-in version and see what an editor or spam filter will object to.

Outreach subject line tester

Check the subject for length, mobile cut-off and spam triggers.

All outreach email templates

Every template on one page: 19 situations from listicles to paid-link replies.

See where your next links could come from.

Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.

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