Email template
A post already includes your product, but the description, price or link is wrong or out of date. Below: the template, a filled-in example, why it works, common mistakes and the follow-up to send if there's no reply.
Subject: Updated details for {product} in your {post topic} post
Hi {first name},
Thanks for including {product} in your post on {post topic}. A couple of details have changed since you wrote it:
- {old fact} is now {new fact}
- {second change, if there is one}
If you'd like to refresh the entry, here's a current one-line description you're welcome to use: "{short description}". The best page to link is {URL}.
Thanks again for the mention,
{your first name}
The situation: A 2025 post on citation tools lists Margin as "$12/month, Mac only" and links to an old pricing page. Margin is now free for students, $8/month otherwise, and runs on Windows too. The product is Margin, a fictional notes app for researchers.
Subject: Updated details for Margin in your citation tools post
Hi Chris, Thanks for including Margin in your post on citation tools. A couple of details have changed since you wrote it: - Pricing is now free for students and $8/month for everyone else (it was $12) - It runs on Windows as well as Mac If you'd like to refresh the entry, here's a current one-line description you're welcome to use: "A notes app that keeps the source attached to every highlight." The best page to link is margin.example/students. Thanks again for the mention, Ana
Send once, four to seven days later, in the same thread. Add one new reason; don't repeat the pitch.
Subject: Re: Updated details for {product} in your {post topic} post
Hi {first name},
Just one more nudge in case this got buried: the price shown for {product} is still the old one, which can confuse readers.
Thanks,
{your first name}
A template saves time on structure, not on research. Every placeholder should become a detail only this editor would recognise: their name, the post, the section and why your product helps their readers. Send it from a properly authenticated outreach domain, one email per prospect, and stop after one or two follow-ups.
Renames, new pricing and new features are all good reasons to email an editor who already lists you. If you sell software, link building for SaaS explains how these updates compound over time. If what's wrong isn't about you, the updated information email fits better.
Doing this for dozens of posts a week is where most outreach stalls. BacklinkGenie finds the posts, writes a pitch like the example above for each one, and sends it from a mailbox it manages for you once you approve. See how it works.
Search Google for your product name with terms like "pricing", "review" or "alternatives", and check every post that mentions you once a quarter. Backlink tools also show every page linking to you.
Yes, if the new page is genuinely more useful for their readers, such as a students page on a post for students. Suggest it; don't insist.
Leave it. If you've since fixed the issue, mention that as a factual update without asking them to remove the criticism.
Turning an unlinked brand mention into a link template
For pages that already name your brand or product but don't link to you.
Pointing out outdated information template
For posts with an old statistic, a discontinued tool or a changed price that you can correct with a better source.
Reclaiming links after a site change template
For sites linking to your old URLs or old domain after a redesign, rebrand or migration.
Link outreach email checker
Paste your filled-in version and see what an editor or spam filter will object to.
Outreach subject line tester
Check the subject for length, mobile cut-off and spam triggers.
All outreach email templates
Every template on one page: 19 situations from listicles to paid-link replies.
Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.
