Email template
A post cites a statistic, price or tool that's out of date, and you have a current source (ideally your own). Below: the template, a filled-in example, why it works, common mistakes and the follow-up to send if there's no reply.
Subject: A small update for your {post topic} post
Hi {first name},
I was reading your post on {post topic} and noticed the {stat or fact} under "{section}" is from {year/source}. It's changed since: {current fact, one line}.
The latest figure is here if you want to update it: {URL to current source}.
Thanks for writing it, it's still one of the clearest pieces on the topic.
{your first name}
The situation: A guide to reference managers says one popular tool is "free for up to 300 MB". The free plan changed to 2 GB last year. Margin published a pricing comparison page that tracks these limits. The product is Margin, a fictional notes app for researchers.
Subject: A small update for your reference managers guide
Hi Elena, I was reading your guide to reference managers and noticed the storage limit for the free plan under "Free options" is from 2023. It's 2 GB now, not 300 MB. We keep a monthly-updated comparison of free plan limits here if you want to check the others: margin.example/reference-manager-limits Thanks for writing it, it's still one of the clearest guides on the topic. Ana
Send once, four to seven days later, in the same thread. Add one new reason; don't repeat the pitch.
Subject: Re: A small update for your {post topic} post
Hi {first name},
Flagging this once more in case it's useful: {the fact} is still showing the old figure. No reply needed if you've seen it.
Thanks,
{your first name}
A template saves time on structure, not on research. Every placeholder should become a detail only this editor would recognise: their name, the post, the section and why your product helps their readers. Send it from a properly authenticated outreach domain, one email per prospect, and stop after one or two follow-ups.
Pitch outdated entries first: the editor has a reason to edit and you have a correction ready. Keep a list of posts that mention you with regular backlink checks so stale details don't linger. For corrections to your own listing, the update product entry template is more specific.
Doing this for dozens of posts a week is where most outreach stalls. BacklinkGenie finds the posts, writes a pitch like the example above for each one, and sends it from a mailbox it manages for you once you approve. See how it works.
Search for your topic with an old year in the query ("2022 statistics"), or look at top-ranking posts and check every price, limit and statistic against current sources. Pages that rank well with old data are the best targets.
It helps a lot. A page you keep up to date, like a pricing comparison or a statistics roundup, gives editors a reason to link to you rather than the original source.
Rarely, if you're polite and specific. Most writers want their posts to be accurate, and a correction saves them from a reader complaint later.
Asking an editor to update your product's entry template
For posts that already list your product but describe it with old pricing, missing features or a dead link.
Replacing a broken link template
For pages that link to something that now returns a 404, when you have a close replacement.
Offering an expert quote template
For writers covering a topic you know well: offer a short, specific quote they can use with attribution.
Link outreach email checker
Paste your filled-in version and see what an editor or spam filter will object to.
Outreach subject line tester
Check the subject for length, mobile cut-off and spam triggers.
All outreach email templates
Every template on one page: 19 situations from listicles to paid-link replies.
Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.
