Email template
A writer covers your area regularly, or is working on a piece where a practitioner's view would help. Works for blogs and journalists. Below: the template, a filled-in example, why it works, common mistakes and the follow-up to send if there's no reply.
Subject: A quote for your piece on {topic}
Hi {first name},
I saw you're covering {topic} {or: you often write about topic}. I {your role} at {company}, where we {relevant experience in one line}.
If it's useful, here's a quote you're welcome to use:
"{two or three sentences with a specific, useful insight or number}"
{Your name}, {title} at {company}. Happy to answer follow-up questions.
{your first name}
The situation: A higher-education blog runs a monthly column on PhD productivity. The next issue is about organising reading for a literature review. The product is Margin, a fictional notes app for researchers.
Subject: A quote for your piece on literature reviews
Hi Daniel, I saw your column often covers PhD productivity. I lead research at Margin, where we've looked at how 2,000 graduate students organise their reading. If it's useful for the literature review issue, here's a quote you're welcome to use: "The most common problem isn't reading too little, it's losing track of where an idea came from. Students who tag every note with its source when they write it spend about a third less time fixing citations at the end." Ana Ruiz, Head of Research at Margin. Happy to answer follow-up questions. Ana
Send once, four to seven days later, in the same thread. Add one new reason; don't repeat the pitch.
Subject: Re: A quote for your piece on {topic}
Hi {first name},
In case a different angle is more useful, here's a shorter version: "{one-sentence alternative quote}".
Either way, good luck with the piece.
{your first name}
A template saves time on structure, not on research. Every placeholder should become a detail only this editor would recognise: their name, the post, the section and why your product helps their readers. Send it from a properly authenticated outreach domain, one email per prospect, and stop after one or two follow-ups.
Quotes work for digital PR as well as product links, and they're one of the better sources of brand mentions that AI search engines pick up. Writers who also run a newsletter are worth a newsletter mention pitch. When a writer has posted a request for sources, reply with the journalist request template instead, and for news you want covered, start from the media pitch examples.
Doing this for dozens of posts a week is where most outreach stalls. BacklinkGenie finds the posts, writes a pitch like the example above for each one, and sends it from a mailbox it manages for you once you approve. See how it works.
Journalist request services like Qwoted, Featured and Help a B2B Writer post queries daily. For blogs, look for writers with a regular column or series in your niche and pitch before their next issue.
Two or three sentences. Long enough to say something specific, short enough to drop into a paragraph without editing.
No. Many publications attribute quotes by name only. Treat links as a bonus; the mention still helps brand searches and AI answers.
Pointing out outdated information template
For posts with an old statistic, a discontinued tool or a changed price that you can correct with a better source.
Asking for a newsletter or podcast mention template
For curated newsletters and podcasts in your niche that feature tools, launches or resources.
Turning down a paid-link request template
For replies that ask for a fee, a "sponsored post" or a link insertion price.
Link outreach email checker
Paste your filled-in version and see what an editor or spam filter will object to.
Outreach subject line tester
Check the subject for length, mobile cut-off and spam triggers.
All outreach email templates
Every template on one page: 19 situations from listicles to paid-link replies.
Paste your URL. The agent finds lists, comparison pages, resource pages and guides where your product fits, checks each site and finds the editor to contact. Free, no card.
