Comparison · Updated
BacklinkGenie vs GMass
GMass sends mail merges from your Gmail; BacklinkGenie sends researched pitches from a separate managed domain. Compare them for link outreach.
We make BacklinkGenie, so read this with that in mind. Competitor prices come from their own pricing pages, linked below.
The short answer
Choose GMass
If you want to send a spreadsheet from Gmail cheaply and accept the risk to that account.
Choose BacklinkGenie
If you want cold pitches kept away from your main domain and written per post.
BacklinkGenie vs GMass at a glance
| BacklinkGenie | GMass | |
|---|---|---|
| What you're buying | Software with the sending setup included | Mail merge add-on for Gmail |
| Entry price (checked October 16, 2026) | Free report, then $99/mo | $29.95/mo, or $20.75/mo billed yearly |
| Who does the outreach | The agent, after you approve (or on autopilot) | You, from your Gmail account |
| Sending mailbox & domain | Dedicated domain + Google Workspace mailbox, set up and ramped for you | Your existing Gmail or Workspace account |
| How targets are found | Agent searches your niche, plus any post URLs you paste | None; you bring a spreadsheet |
| Who writes each pitch | Agent writes one pitch per post; you can edit | You write the template |
| Control before anything is sent | Every pitch waits for approval unless you switch on autopilot | You send each campaign |
| Checks that links stay live | Weekly re-check of every won link, alert if it's removed or nofollowed | None for links |
| Best fit | Founders and small teams who want earned links without running the process | People who want to send a list from Gmail without new software |
Which mailbox takes the risk
GMass sends from your Gmail or Workspace account. If recipients report it, that account and domain suffer. BacklinkGenie sends from a dedicated domain set up for outreach.
What's automated
GMass automates sending and follow-ups. BacklinkGenie also finds the posts, finds the contact and writes each pitch.
Strengths and trade-offs
BacklinkGenie
AI outreach agent
Where it's strong
- Sending domain, Google Workspace mailbox, authentication and ramp-up are included, so cold outreach never touches your main domain.
- You see every prospect considered, can paste your own target posts, and keep a domain blocklist.
- Every pitch passes a quality gate (recipient lock, link allowlist, no payment offers) before it can send.
- Won links are re-checked weekly with an alert if they're removed or turned nofollow.
Where it falls short
- A new product: fewer public reviews than tools that have been around for years.
- Each new mailbox ramps up over about a month, so volume builds gradually.
- No guaranteed link count; editors decide what to publish.
- Not a full PR CRM for teams managing journalist relationships by hand.
GMass
Mail merge inside Gmail
Where it's strong
- Lives inside Gmail, so there's almost nothing to learn.
- Cheap, and follow-ups are automatic on Premium.
- Works from a Google Sheet you already have.
Where it falls short
- Sends from your own Gmail. Cold link pitches at volume put that account's reputation at risk.
- A merge tool, not an outreach process: no prospecting, contact finding or per-post writing.
- Gmail's daily sending limits still apply.
When BacklinkGenie isn't the right pick
- You're emailing people who already know you.
- You send a few dozen emails a month and don't need research.
Pricing, checked October 16, 2026
BacklinkGenie pricing
Checked October 16, 2026- Free $0 Prospect report: qualified posts with DR and a verified contact. No card.
- Starter $99/mo 1 site, 1 managed mailbox, up to 1,000 outreach emails a month (pitches and follow-ups).
- Growth $249/mo Up to 3 sites and 3 mailboxes. Adds MCP access.
- Agency $499/mo Up to 8 sites and 8 mailboxes, priority support.
Source: BacklinkGenie pricing
GMass pricing
Checked October 16, 2026- Standard $29.95/mo ($20.75/mo billed yearly) Mail merge, unlimited contacts and campaigns.
- Premium $39.95/mo ($29.08/mo billed yearly) Adds auto follow-ups, A/B tests and inbox rotation.
- Professional $59.95/mo ($49.92/mo billed yearly) Adds priority support and more automation.
These prices took effect January 1, 2026, according to GMass's own announcement. Team plans are priced per user.
Sources: GMass pricing , GMass price change announcement (Jan 2026)
Before you decide
Read next: GMass alternatives worth considering. Also weighing up Instantly vs lemlist or BacklinkGenie vs BacklinkGPT? For more options, browse alternatives to every outreach tool and link service we've reviewed.
Any outreach tool is only as good as two things it can't fix on its own: the list of posts you pitch and whether your email lands. Our best-of list guide covers the first; our notes on sending from Google Workspace covers the second. If you're new to the process, start with what AI agents can and can't do in link building.
BacklinkGenie is built for SaaS teams: see how the agent finds posts and sends pitches, or check plans and pricing.
Questions people ask
Which is cheaper?
GMass Standard is $29.95/month. BacklinkGenie Starter is $99/mo, including the sending domain and mailbox.