Comparison · Updated
BacklinkGenie vs lemlist
lemlist is a sales outreach platform; BacklinkGenie is built for getting mentioned in blog posts. Compare them for link building.
We make BacklinkGenie, so read this with that in mind. Competitor prices come from their own pricing pages, linked below.
The short answer
Choose lemlist
If you run sales outreach and also send some link pitches from a list you already have.
Choose BacklinkGenie
If link building is the goal and you want posts found and pitches written for you.
BacklinkGenie vs lemlist at a glance
| BacklinkGenie | lemlist | |
|---|---|---|
| What you're buying | Software with the sending setup included | Sales outreach software (you run the campaigns) |
| Entry price (checked October 16, 2026) | Free report, then $99/mo | $69/mo, or $55/mo billed yearly |
| Who does the outreach | The agent, after you approve (or on autopilot) | You, through lemlist sequences |
| Sending mailbox & domain | Dedicated domain + Google Workspace mailbox, set up and ramped for you | Your own connected mailboxes, with warm-up included |
| How targets are found | Agent searches your niche, plus any post URLs you paste | B2B leads database (people at companies), not blog posts |
| Who writes each pitch | Agent writes one pitch per post; you can edit | Your sequences, with AI help |
| Control before anything is sent | Every pitch waits for approval unless you switch on autopilot | You decide what goes out |
| Checks that links stay live | Weekly re-check of every won link, alert if it's removed or nofollowed | None for links |
| Best fit | Founders and small teams who want earned links without running the process | Sales teams; link builders who already have a target list |
Where each starts
lemlist starts from a lead: a person at a company. BacklinkGenie starts from a post: a page that ranks for something your buyers search, then finds who edits it.
Sending setup
lemlist includes warm-up for mailboxes you connect. BacklinkGenie also registers the domain and creates the Google Workspace mailbox, so you don't connect anything.
Strengths and trade-offs
BacklinkGenie
AI outreach agent
Where it's strong
- Sending domain, Google Workspace mailbox, authentication and ramp-up are included, so cold outreach never touches your main domain.
- You see every prospect considered, can paste your own target posts, and keep a domain blocklist.
- Every pitch passes a quality gate (recipient lock, link allowlist, no payment offers) before it can send.
- Won links are re-checked weekly with an alert if they're removed or turned nofollow.
Where it falls short
- A new product: fewer public reviews than tools that have been around for years.
- Each new mailbox ramps up over about a month, so volume builds gradually.
- No guaranteed link count; editors decide what to publish.
- Not a full PR CRM for teams managing journalist relationships by hand.
lemlist
Cold email and multichannel outreach
Where it's strong
- Warm-up and a deliverability hub are part of the plan, not an add-on.
- Unlimited users on the Email plan, which helps small teams share one account.
- Strong sequencing, so follow-ups go out on time without you tracking them.
Where it falls short
- Built for sales prospecting. Its database finds people at companies, not the blog posts where your product could be mentioned.
- Templates and sequences are generic by design; each pitch still needs research to reference the right post.
- You supply and look after the sending domains.
When BacklinkGenie isn't the right pick
- Your main need is sales pipeline, not backlinks.
- You want LinkedIn and calls in the same sequence.
Pricing, checked October 16, 2026
BacklinkGenie pricing
Checked October 16, 2026- Free $0 Prospect report: qualified posts with DR and a verified contact. No card.
- Starter $99/mo 1 site, 1 managed mailbox, up to 1,000 outreach emails a month (pitches and follow-ups).
- Growth $249/mo Up to 3 sites and 3 mailboxes. Adds MCP access.
- Agency $499/mo Up to 8 sites and 8 mailboxes, priority support.
Source: BacklinkGenie pricing
lemlist pricing
Checked October 16, 2026- Email $69/mo ($55/mo billed yearly) Unlimited users and senders, 50,000 emails a month, warm-up and deliverability tools.
- Multichannel $109/mo ($87/mo billed yearly) Adds LinkedIn, calls and other channels.
Lead data and buying-signal add-ons are extra (from $16–$21/mo billed yearly). Free trial available.
Source: lemlist pricing
Before you decide
Read next: lemlist alternatives worth considering. Also weighing up BacklinkGenie vs Instantly or BacklinkGenie vs GMass? For more options, browse alternatives to every outreach tool and link service we've reviewed.
Any outreach tool is only as good as two things it can't fix on its own: the list of posts you pitch and whether your email lands. Our listicle link building guide covers the first; the outreach deliverability guide covers the second. If you're new to the process, start with how link building outreach works end to end.
BacklinkGenie is built for early-stage startups: see how the agent finds posts and sends pitches, or check plans and pricing.
Questions people ask
Which is cheaper?
BacklinkGenie Starter is $99/mo with domain and mailbox; lemlist Email is $69/month ($55 yearly) plus your own domains.
Can lemlist write link pitches?
It has AI writing help, but it doesn't read the target post for you.